Chicago personal injury marketing

How to Build a 12-Month Legal Marketing Budget for a Chicago Personal Injury Law Firm on $5,000/Month

Budgeting Strategies for Legal Marketing / Jack Gilbert

A Chicago personal injury law firm can build a workable 12-month marketing plan on $5,000/month ($60,000/year) by allocating roughly 55% to local SEO/content, 25% to PPC, 10% to listings/reputation, and 10% to tracking and experimentation. Chicago’s PI market is competitive, so predictable budgeting and tight geo-targeting are essential to avoid wasted spend. This guide breaks […]

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How to Build a 90-Day Legal Marketing Budget for a Chicago Personal Injury Law Firm (with CPL Targets)

A realistic 90-day legal marketing budget for a Chicago personal injury law firm typically ranges from $15,000 to $60,000, with CPL targets often landing between $150–$400 for qualified calls/leads depending on channel and case mix. Chicago’s PI market is competitive across Google Ads, LSAs, and organic search, so budgeting must prioritize conversion quality—not just click