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How to Comply With Florida Bar Rule 4-7.13 for Lawyer Social Media Ads Using Google Local Services Ads (LSAs)

Attorney Advertising Regulations /

Florida Bar Rule 4-7.13 requires lawyer ads— including many social media-style Google Local Services Ads (LSAs)—to include specific disclosures (and, in some cases, “Advertisement”) when they contain testimonials, past results, or statements that can create unjustified expectations. Because LSAs appear across Google surfaces and function like short-form ads, Florida lawyers must treat LSA profiles, photos, […]

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How to Comply with Florida Bar Rule 4-7.13 When Running Google Local Services Ads for Your Law Firm

Attorney Advertising and Marketing Compliance /

Florida Bar Rule 4-7.13 requires Florida lawyers to include specific “required statements” and avoid misleading claims in advertisements—including Google Local Services Ads (LSAs). Because LSAs often display limited text and auto-generated “Google Screened” badges, compliance can be overlooked. This article explains how to structure Florida-compliant LSAs, your linked content, required disclaimers, recordkeeping, and common pitfalls.

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