How to Stop a Competitor Using Your Brand Name in Google Ads Without Triggering a Trademark Counterclaim
Competitors can lawfully bid on a trademark as a Google Ads keyword in many cases, but using the mark in ad copy often triggers stronger Lanham Act liability and faster takedowns. Attorneys advising brand owners need a playbook that stops confusion without inviting a retaliatory counterclaim. This article explains evidence collection, Google’s trademark process, pre-suit […]