Lanham Act

How to Stop a Competitor Using Your Brand Name in Google Ads Without Triggering a Trademark Counterclaim

How to Stop a Competitor Using Your Brand Name in Google Ads Without Triggering a Trademark Counterclaim

Competitors can lawfully bid on a trademark as a Google Ads keyword in many cases, but using the mark in ad copy often triggers stronger Lanham Act liability and faster takedowns. Attorneys advising brand owners need a playbook that stops confusion without inviting a retaliatory counterclaim. This article explains evidence collection, Google’s trademark process, pre-suit […]

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How to Stop a Competitor From Using a Similar Brand Name in Texas: Trademark Cease-and-Desist and Enforcement Options

How to Stop a Competitor From Using a Similar Brand Name in Texas: Trademark Cease-and-Desist and Enforcement Options

In Texas, you can often stop a competitor from using a confusingly similar brand name in 2–4 weeks by sending a well-supported trademark cease-and-desist letter and preparing for court or USPTO action if they refuse. Whether you rely on a federal registration, Texas trademark registration, or common-law rights, enforcement usually turns on “likelihood of confusion”

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