How to Comply With Florida Bar Rule 4-7.13 for Lawyer Social Media Ads Using Google Local Services Ads (LSAs)
Florida Bar Rule 4-7.13 requires lawyer ads— including many social media-style Google Local Services Ads (LSAs)—to include specific disclosures (and, in some cases, “Advertisement”) when they contain testimonials, past results, or statements that can create unjustified expectations. Because LSAs appear across Google surfaces and function like short-form ads, Florida lawyers must treat LSA profiles, photos, […]