How to Build a 12-Month Legal Marketing Budget for a Chicago Personal Injury Law Firm on $5,000/Month
A Chicago personal injury law firm can build a workable 12-month marketing plan on $5,000/month ($60,000/year) by allocating roughly 55% to local SEO/content, 25% to PPC, 10% to listings/reputation, and 10% to tracking and experimentation. Chicago’s PI market is competitive, so predictable budgeting and tight geo-targeting are essential to avoid wasted spend. This guide breaks […]