Florida Bar Rule 4-7.18 generally prohibits targeted direct mail to accident victims for the first 30 days after the incident. Florida lawyers must also label solicitations, follow content rules, and keep required records. This article explains who is covered, how the 30‑day window works, what to include in the letter and envelope, and how to […]
Florida Bar Rule 4-7.13 requires lawyer ads— including many social media-style Google Local Services Ads (LSAs)—to include specific disclosures (and, in some cases, “Advertisement”) when they contain testimonials, past results, or statements that can create unjustified expectations. Because LSAs appear across Google surfaces and function like short-form ads, Florida lawyers must treat LSA profiles, photos,
Florida Bar Rule 4-7.13 requires Florida lawyers to include specific “required statements” and avoid misleading claims in advertisements—including Google Local Services Ads (LSAs). Because LSAs often display limited text and auto-generated “Google Screened” badges, compliance can be overlooked. This article explains how to structure Florida-compliant LSAs, your linked content, required disclaimers, recordkeeping, and common pitfalls.
