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How to Trademark a Law Firm Name in Texas: Step-by-Step Filing Strategy to Avoid USPTO Refusals

Texas law firms typically file 1 federal trademark application with the USPTO to protect a firm name nationwide. In Texas, the biggest risk is a refusal for likelihood of confusion or a “merely descriptive” name that reads like a practice description. This guide walks Texas lawyers through a step-by-step filing strategy—from clearance to specimens—to reduce […]

How to Trademark a Law Firm Name in California When Your Domain and Social Handles Don’t Match

Brand Identity Development / Jack Gilbert

California law firms can register a trademark even if their domain and social handles don’t exactly match—so long as the mark is used in commerce and isn’t confusingly similar to others. This mismatch is common because .com domains and popular @handles are often unavailable. This article explains California and federal trademark options, naming/ethics issues, and

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