Covers laws and regulations governing advertising, promotions, and marketing practices, including truth-in-advertising rules, endorsements and influencer disclosures, pricing and sales claims, and marketing to children. Also addresses privacy and data-driven marketing, intellectual property issues, and enforcement actions by regulators and competitors.
Most state bars prohibit paying referral fees to nonlawyers, but you can still structure a compliant lead-generation agreement by paying a flat or market-rate marketing fee tied to services—not to cases, fees, or outcomes. Marketing agencies now offer intake, PPC, SEO, and call routing that can accidentally trigger fee-splitting or solicitation rules if the contract […]
In 2026, Google Ads compliance for U.S. law firms hinges on meeting ABA Model Rule 7.2’s communication, payment, and referral limits plus your state bar’s stricter ad rules. Because Google’s ad formats (LSAs, PPC, extensions, call tracking, landing pages) can trigger “communication about a lawyer’s services,” small wording mistakes can become ethics complaints. This guide […]
California’s SB 478 “Hidden Fees” law took effect July 1, 2024, and it can apply to legal services advertising that states or implies a price. The statute targets “drip pricing” and requires that the price a consumer sees be the full, upfront amount—with only narrow exceptions. This article explains what SB 478 requires, how it […]
California attorneys can be disciplined for implying they are “certified specialists” unless the claim meets State Bar certification rules. Website disclaimers are a first-line tool to prevent unintended specialty advertising claims while still allowing clear marketing copy. This article explains the governing California rules, what your disclaimer must say, where to place it, and provides […]
Florida Bar Rule 4-7.19 requires Florida lawyers to include specific disclosures in digital ads and to keep ad records for at least 3 years. Google Local Services Ads (LSAs) can trigger these obligations because they are paid “computer-accessed communications.” This article explains how Florida law firms can configure LSAs, landing pages, and intake workflows to […]
Florida Bar Rule 4-7 applies to Google Local Services Ads (LSAs) and can trigger discipline if your profile, reviews, or “Guaranteed” badges create misleading claims. LSAs look like a simple pay-per-lead tool, but they function as lawyer advertising and solicitation in Florida. This guide explains how to structure LSAs, screen keywords, manage reviews, and document […]
New York’s AI actor disclosure law requires advertisers to clearly disclose when an ad uses an AI-generated actor rather than a real person. The rule targets transparency in commercial advertising and aims to reduce consumer confusion and deception. This article explains what the law says, who must comply, and what disclosures may be required. What […]
