Legal guidance on building and promoting brands, including trademarks and trade dress, advertising and promotional compliance, influencer and social media rules, comparative claims, marketing contracts, and protecting brand assets from infringement or misuse. Covers strategies to reduce risk while launching campaigns, licensing content, and expanding into new markets.
In 2026, a well-optimized Google Business Profile (GBP) can drive a majority of a local law firm’s high-intent calls from “near me” searches in the Map Pack. Google increasingly prioritizes verified, relevant, and reputable local entities—especially those with consistent data, strong reviews, and clear service signals. This article explains exactly how to set up, optimize, […]
In Texas, you can trademark your law firm name and logo through the USPTO (federal) or the Texas Secretary of State (state), and most approvals take roughly 8–12 months federally. The right filing strategy depends on whether you market across state lines, how you use your brand, and whether your name is actually distinctive. This […]
You can trademark a name in 2026 for as little as $250–$350 in USPTO filing fees per class, depending on the application type and how many classes you choose. Total cost and timing vary based on your specimen, identification of goods/services, and whether the USPTO issues an Office Action. This article walks through the exact […]
