Marketing & Brand Protection

Covers the laws that shape how businesses advertise, promote, and sell products—such as truth-in-advertising rules, endorsements and influencer marketing, pricing and promotional claims, and consumer protection compliance. It also addresses brand protection issues including trademarks, domain names, trade dress, unfair competition, and enforcement against counterfeiters and infringing marketing.

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Why Your Logo Isn’t as Protected as You Think

Why Your Logo Isn’t as Protected as You Think

Your logo is only fully protected when it’s registered as a trademark—common-law rights are limited and can be hard to enforce. Even with a strong design, protection depends on where you use it, how you use it, and whether it’s distinctive enough to qualify. This article explains the gaps in logo protection, key trademark rules, […]
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