The Surveillance Pricing Laws That Will Change How Uber Charges You
Several U.S. states—most notably California under the California Privacy Rights Act (CPRA)—are moving to restrict “surveillance pricing,” where companies use personal data to set individualized prices like Uber fares. These rules can limit profiling, require transparency, and give consumers rights to opt out of certain data uses, potentially changing how ride‑hailing apps calculate charges. This […]
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