Explore insightful articles and expert interviews about the nuances of marketing for law firms, focusing on the ethical guidelines that govern legal advertising. Visitors will find resources discussing compliance with state bar rules, trends in digital marketing for attorneys, and strategies for effectively reaching potential clients. This content is designed to provide a comprehensive understanding of the legal and ethical considerations involved in promoting legal services.
California’s SB 478 “Hidden Fees” law took effect July 1, 2024, and it can apply to legal services advertising that states or implies a price. The statute targets “drip pricing” and requires that the price a consumer sees be the full, upfront amount—with only narrow exceptions. This article explains what SB 478 requires, how it […]
Digital advertising for law firms transforms client acquisition through targeted pay-per-click advertising and strategic online advertising for law firms, building a strong digital presence for law firms across search engines and social platforms to reach potential clients effectively.
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