How to Comply With Florida Bar Rule 4-7 When Using Google Local Services Ads for Lead Generation
Florida Bar Rule 4-7 applies to Google Local Services Ads (LSAs) and can trigger discipline if your profile, reviews, or “Guaranteed” badges create misleading claims. LSAs look like a simple pay-per-lead tool, but they function as lawyer advertising and solicitation in Florida. This guide explains how to structure LSAs, screen keywords, manage reviews, and document