How to Comply with California’s CCPA When Running Retargeting Ads Using the Meta Pixel in 2026
California’s CCPA/CPRA applies to most Meta Pixel-based retargeting programs that collect or “share” California residents’ personal information for cross-context behavioral advertising. In 2026, regulators and plaintiffs continue to scrutinize pixels, cookies, and “do not sell or share” compliance—especially when data flows to platforms like Meta. This article explains how to run retargeting ads with the […]