Synthetic Influencers Are Now Legally Different From Real Ones — Here’s How
The Rise of Synthetic Influencers Not long ago, every face you saw promoting a product online belonged to a real person. That is no longer the case. Today, brands are using AI-generated characters, virtual avatars, and computer-made personalities to sell everything from skincare to sneakers. These are called synthetic influencers, and they are becoming a […]
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