Advertising Law covers the rules governing how products and services may be marketed, including false or deceptive advertising, disclosures and substantiation, comparative claims, endorsements and influencer marketing, pricing and promotions, and special restrictions for regulated industries. It also addresses enforcement and compliance under federal and state consumer protection laws, as well as related disputes involving competitors, trademark use in ads, and privacy considerations in targeted advertising.
California SB 478’s “Hidden Fees” law requires businesses to include all mandatory fees in the advertised price shown to California consumers, including online ads and checkout flows. Beginning July 1, 2024 (with ongoing enforcement into 2026), violations can trigger actions under California’s consumer protection statutes. This article explains what SB 478 covers, how to structure […]
California’s CCPA/CPRA applies to most Meta Pixel-based retargeting programs that collect or “share” California residents’ personal information for cross-context behavioral advertising. In 2026, regulators and plaintiffs continue to scrutinize pixels, cookies, and “do not sell or share” compliance—especially when data flows to platforms like Meta. This article explains how to run retargeting ads with the […]
Synthetic influencers are legally treated differently because AI avatars can’t “hold” rights or intent, shifting liability to brands and creators under FTC endorsement rules. Regulators still require clear, conspicuous disclosure and truth-in-advertising compliance, while IP, publicity, and consumer protection claims attach to the humans/companies behind them. This article explains the evolving rules, key risks, and […]
