In 2026, Google Ads compliance for U.S. law firms hinges on meeting ABA Model Rule 7.2’s communication, payment, and referral limits plus your state bar’s stricter ad rules. Because Google’s ad formats (LSAs, PPC, extensions, call tracking, landing pages) can trigger “communication about a lawyer’s services,” small wording mistakes can become ethics complaints. This guide […]
California’s SB 478 “Hidden Fees” law took effect July 1, 2024, and it can apply to legal services advertising that states or implies a price. The statute targets “drip pricing” and requires that the price a consumer sees be the full, upfront amount—with only narrow exceptions. This article explains what SB 478 requires, how it
California law firms can secure trademark protection in as little as 6–12 months federally, but only if the brand avoids State Bar “false or misleading” advertising violations. In California, your firm name, tagline, and logo must satisfy both trademark law and the California Rules of Professional Conduct. This article explains a step-by-step, California-specific process to
Build a compliant 90-day business development plan in 3 phases (days 1–30, 31–60, 61–90) by prioritizing relationship-based outreach over “results” claims and by pre-clearing any public-facing messaging. New associates often trip bar rules through accidental “advertising” on LinkedIn, email signatures, and networking follow-ups. This guide shows a week-by-week framework, sample language, and a compliance checklist
