Name, Image, and Likeness (NIL) Rights: Legal Framework for Representing Athletes
NCAA v. Alston (2021) helped accelerate NIL compensation, and student-athletes can now earn from endorsements under state laws and NCAA policies. Attorneys must structure deals, ensure school/conference compliance, and manage tax, IP, and agent issues. This article explains the NIL legal framework and best practices for representing athletes. The legal landscape surrounding Name, Image, and
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