Brand Partnerships

Legal guidance on structuring and negotiating brand partnerships, including co-branding, sponsorships, influencer and affiliate deals, and joint marketing campaigns. Covers key contract terms, intellectual property and licensing, advertising and disclosure compliance, exclusivity, liability, termination, and dispute resolution.

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If Your Influencer Contract Doesn’t Include These Four Clauses, You’re Going to Lose Money

If Your Influencer Contract Doesn’t Include These Four Clauses, You’re Going to Lose Money

An influencer contract should include at least 4 core clauses: payment terms, deliverables/timeline, content usage rights, and FTC disclosure compliance. These provisions prevent late payments, scope creep, unauthorized reuse, and regulatory risk. This article explains what each clause should say and why it matters for both brands and creators. Working with influencers can be a […]
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