Legal guidance on structuring and negotiating brand partnerships, including co-branding, sponsorships, influencer and affiliate deals, and joint marketing campaigns. Covers key contract terms, intellectual property and licensing, advertising and disclosure compliance, exclusivity, liability, termination, and dispute resolution.
Los Angeles brand partnership agreements typically turn on 8–12 negotiable clauses—especially scope, usage rights, FTC compliance, and payment. In LA’s creator economy, influencers, agencies, and sponsors regularly dispute deliverables, exclusivity, and content reuse across paid social and CTV. This guide explains the key clauses to negotiate, LA-specific deal dynamics, and practical drafting tips to reduce […]
California influencer co-branding deals typically require at least 10 core clauses to control IP, FTC disclosure, exclusivity, and termination. In 2026, brands and creators face heightened scrutiny over endorsement transparency, ownership of content, and “morals” risks—especially in California’s creator-heavy markets. This guide explains how to structure brand partnership agreements for influencer co-branding under California law, […]
An influencer contract should include at least 4 core clauses: payment terms, deliverables/timeline, content usage rights, and FTC disclosure compliance. These provisions prevent late payments, scope creep, unauthorized reuse, and regulatory risk. This article explains what each clause should say and why it matters for both brands and creators. Working with influencers can be a […]
