Covers the legal rules that apply when brands and creators promote products online, including FTC endorsement and disclosure requirements, false advertising and substantiation, and platform-specific ad policies. Also addresses influencer contracts, intellectual property and licensing, consumer protection issues, and liability for misleading or noncompliant sponsored content.
An influencer contract should include at least 4 core clauses: payment terms, deliverables/timeline, content usage rights, and FTC disclosure compliance. These provisions prevent late payments, scope creep, unauthorized reuse, and regulatory risk. This article explains what each clause should say and why it matters for both brands and creators. Working with influencers can be a […]
You can face civil penalties up to $1,000 for failing to clearly label an Instagram post as a paid ad or sponsored partnership. The FTC requires “clear and conspicuous” disclosures (like “Ad” or “Paid partnership”) when there’s a material connection, and missing labels can trigger enforcement. This article explains what must be labeled, how to […]
Posting copyrighted music in Instagram Reels or Stories without a proper license can trigger takedowns, muted audio, or even account penalties. Instagram’s built-in music tools don’t automatically cover every use—especially promotional, branded, or business content where rights are limited. This article explains the one licensing rule influencers most often violate, how Instagram’s music permissions actually […]
Five influencers were fined a combined $11 million by the FTC for posting deceptive social media endorsements that failed to properly disclose paid relationships. The action signals aggressive enforcement of truth-in-advertising rules against influencers and the brands behind them. This article explains what the post did wrong, the legal standards for “clear and conspicuous” disclosures, […]
