FTC Regulations

You can face civil penalties up to $1,000 for failing to clearly label an Instagram post as a paid ad or sponsored partnership. The FTC requires “clear and conspicuous” disclosures (like “Ad” or “Paid partnership”) when there’s a material connection, and missing labels can trigger enforcement. This article explains what must be labeled, how to […]

Five influencers were fined a combined $11 million by the FTC for posting deceptive social media endorsements that failed to properly disclose paid relationships. The action signals aggressive enforcement of truth-in-advertising rules against influencers and the brands behind them. This article explains what the post did wrong, the legal standards for “clear and conspicuous” disclosures, […]