Covers Federal Trade Commission rules and enforcement affecting advertising, marketing, consumer privacy and data security, endorsements and influencer guidelines, and unfair or deceptive business practices. Includes compliance guidance, investigations, penalties, and updates on key FTC actions and policy changes.
You can face civil penalties up to $1,000 for failing to clearly label an Instagram post as a paid ad or sponsored partnership. The FTC requires “clear and conspicuous” disclosures (like “Ad” or “Paid partnership”) when there’s a material connection, and missing labels can trigger enforcement. This article explains what must be labeled, how to […]
Five influencers were fined a combined $11 million by the FTC for posting deceptive social media endorsements that failed to properly disclose paid relationships. The action signals aggressive enforcement of truth-in-advertising rules against influencers and the brands behind them. This article explains what the post did wrong, the legal standards for “clear and conspicuous” disclosures, […]
