Digital Media & Technology Law

Covers legal issues affecting digital platforms, software, and emerging technologies, including privacy and data protection, cybersecurity, intellectual property, online speech and content moderation, advertising and consumer protection, and technology-related contracts and compliance. Includes guidance on regulations impacting tech businesses such as AI governance, e-commerce, and cross-border data transfers.

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The ‘Taylor Swift Effect’ – How Celebrity Brand Protection Has Changed

The ‘Taylor Swift Effect’ – How Celebrity Brand Protection Has Changed

The “Taylor Swift Effect” is the shift toward celebrities using trademarks and tighter contracts to control ownership, licensing, and enforcement of their brands. After Swift’s masters dispute, more public figures have prioritized proactive filings and rights management to avoid losing control. This article explains the legal tools and strategies behind modern celebrity brand protection. What […]
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