In 2026, Google Ads compliance for U.S. law firms hinges on meeting ABA Model Rule 7.2’s communication, payment, and referral limits plus your state bar’s stricter ad rules. Because Google’s ad formats (LSAs, PPC, extensions, call tracking, landing pages) can trigger “communication about a lawyer’s services,” small wording mistakes can become ethics complaints. This guide […]
Florida Bar Rule 4-7.18 generally prohibits targeted direct mail to accident victims for the first 30 days after the incident. Florida lawyers must also label solicitations, follow content rules, and keep required records. This article explains who is covered, how the 30‑day window works, what to include in the letter and envelope, and how to
In 2026, a well-optimized Google Business Profile (GBP) can drive a majority of a local law firm’s high-intent calls from “near me” searches in the Map Pack. Google increasingly prioritizes verified, relevant, and reputable local entities—especially those with consistent data, strong reviews, and clear service signals. This article explains exactly how to set up, optimize,
