drip pricing | Attorneys.Media

How to Comply With California’s New SB 478 “Hidden Fees” Law in Legal Services Advertising (2024)

California’s SB 478 “Hidden Fees” law took effect July 1, 2024, and it can apply to legal services advertising that states or implies a price. The statute targets “drip pricing” and requires that the price a consumer sees be the full, upfront amount—with only narrow exceptions. This article explains what SB 478 requires, how it

How to Comply with California’s New CA SB 478 “Hidden Fees” Law in Online Ads and Checkout Disclosures (2026)

Advertising Law / Attorneys.Media Editorial Staff

California SB 478’s “Hidden Fees” law requires businesses to include all mandatory fees in the advertised price shown to California consumers, including online ads and checkout flows. Beginning July 1, 2024 (with ongoing enforcement into 2026), violations can trigger actions under California’s consumer protection statutes. This article explains what SB 478 covers, how to structure

How to Comply with California’s New CA SB 478 “Hidden Fees” Law in Online Ads and Checkout Disclosures (2026) Read More »