Consumer Privacy

Many loyalty programs collect 100% of your purchase history tied to your account and may share or sell it to data brokers or advertisers. Depending on your state, this can trigger disclosure, opt-out, and deletion rights under laws like CCPA/CPRA or other privacy statutes. This article explains how the data flows, what may be illegal, […]

The California Consumer Privacy Act (CCPA) is a groundbreaking privacy law that gives California residents more control over their personal information. Enacted in 2018 and effective since January 2020, this law represents one of the most comprehensive data protection regulations in the United States. Understanding the California Consumer Privacy Act The CCPA is a state […]