Loyalty Programs & Retail

Covers legal issues affecting retail loyalty and rewards programs, including program terms and disclosures, consumer protection and advertising rules, privacy and data use, gift card and stored-value regulations, taxation, and liability for fraud or misuse. Also addresses compliance considerations for promotions, partnerships, and program changes or termination.

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The Loyalty Program That Might Be Illegally Selling Your Purchase History
Consumer Privacy Corporate Accountability & Business Practices
Data Protection & Law Loyalty Programs & Retail Personal Finance & Consumer Rights

The Loyalty Program That Might Be Illegally Selling Your Purchase History

May 1, 2026 • By Jack Gilbert
Many loyalty programs collect 100% of your purchase history tied to your account and may share or sell it to data brokers or advertisers. Depending on your state, this can trigger disclosure, opt-out, and deletion rights under laws like CCPA/CPRA or other privacy statutes. This article explains how the data flows, what may be illegal, […]
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