Data Protection & Law

Covers laws and compliance obligations for collecting, using, sharing, securing, and transferring personal data, including privacy rights, consent, breach response, and regulatory enforcement. Topics include GDPR and other data protection regimes, workplace and consumer privacy, cookie and tracking rules, cross-border transfers, and contractual controls like data processing agreements.

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The Loyalty Program That Might Be Illegally Selling Your Purchase History
Consumer Privacy Corporate Accountability & Business Practices
Data Protection & Law Loyalty Programs & Retail Personal Finance & Consumer Rights

The Loyalty Program That Might Be Illegally Selling Your Purchase History

May 1, 2026 • By Jack Gilbert
Many loyalty programs collect 100% of your purchase history tied to your account and may share or sell it to data brokers or advertisers. Depending on your state, this can trigger disclosure, opt-out, and deletion rights under laws like CCPA/CPRA or other privacy statutes. This article explains how the data flows, what may be illegal, […]
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