false advertising

Explore in-depth resources and expert interviews detailing the intricacies of deceptive marketing practices, including the legal implications and potential penalties businesses may face. Visitors will find comprehensive articles and legal glossary definitions that clarify key aspects of consumer protection laws and relevant court cases. Stay informed about the latest developments in advertising law and learn how legal professionals navigate these complex issues.

FTC Impersonation Rule protects consumers

The Impersonation Rule – The New FTC Tool That Just Unlocked Real Payouts

The FTC’s Impersonation Rule makes impersonating the U.S. government or a business a standalone legal violation enforceable by civil penalties and consumer refunds. It closes a long-standing enforcement gap that limited the FTC’s ability to obtain monetary relief in impersonation scams. This article explains what the rule covers, who it targets, and how payouts and […]

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FTC fines five influencers $11 million total

The FTC Just Fined Five Influencers a Combined $11 Million — For This Exact Post

Five influencers were fined a combined $11 million by the FTC for posting deceptive social media endorsements that failed to properly disclose paid relationships. The action signals aggressive enforcement of truth-in-advertising rules against influencers and the brands behind them. This article explains what the post did wrong, the legal standards for “clear and conspicuous” disclosures,

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Legal gavel beside AI circuit board symbol

The One AI Disclosure That Turns a Lawsuit Into a Class Action

A single missing AI disclosure—clearly telling users they’re interacting with AI—can trigger class-action exposure with statutory damages that can reach $1,000 per violation under some laws. Plaintiffs use the lack of notice to argue deceptive practices and seek class-wide relief. This article explains the disclosure language, where it must appear, and how to reduce litigation

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CVS Fails to Preempt False Ad Lawsuit

CVS False Advertising Lawsuit: Preemption Bid Fails in ‘Non-Drowsy’ Case

A federal judge denied CVS’s bid to dismiss a false advertising lawsuit claiming its “Non-Drowsy” product labeling misleads consumers. The court found the plaintiff’s state-law claims were not preempted by federal drug-labeling rules at this stage. This article explains the ruling, the preemption arguments, what “non-drowsy” claims must prove in litigation, and what the case

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