Marketing Ethics – Navigating the Fine Line with Youth
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Video Transcript
Ethical youth marketing requires truthful, age-appropriate messaging and, in many cases, compliance with laws like COPPA in the U.S., which restricts online data collection from children under 13. Because minors are more susceptible to manipulation, regulators and industry bodies closely scrutinize ads, endorsements, and targeting practices aimed at young audiences. This article explains the key ethical risks, legal boundaries, and practical safeguards for marketing to youth.