consumer privacy

Explore comprehensive insights into the laws and regulations safeguarding personal data under this term, where you’ll find expert discussions on privacy rights, data protection laws, and digital privacy issues. Visitors can access in-depth articles, legal glossary entries, and attorney interviews focused on consumer protection, cybersecurity, and compliance with privacy regulations like GDPR and CCPA. Stay informed about the evolving legal landscape impacting personal information security.

DNA helix with a privacy lock symbol overlay

Why Genetic Testing Companies Can Legally Share Your DNA — and How to Stop Them

Genetic testing companies can legally share your DNA data because most U.S. privacy laws allow it with your consent in their terms and privacy policies. This consent often permits sharing with research partners, advertisers, and sometimes law enforcement under specific requests. This article explains what “consent” really covers, key legal limits, and practical steps to […]

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Uber app with dynamic pricing surveillance screen

The Surveillance Pricing Laws That Will Change How Uber Charges You

Several U.S. states—most notably California under the California Privacy Rights Act (CPRA)—are moving to restrict “surveillance pricing,” where companies use personal data to set individualized prices like Uber fares. These rules can limit profiling, require transparency, and give consumers rights to opt out of certain data uses, potentially changing how ride‑hailing apps calculate charges. This

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Loyalty card with data privacy warning

The Loyalty Program That Might Be Illegally Selling Your Purchase History

Many loyalty programs collect 100% of your purchase history tied to your account and may share or sell it to data brokers or advertisers. Depending on your state, this can trigger disclosure, opt-out, and deletion rights under laws like CCPA/CPRA or other privacy statutes. This article explains how the data flows, what may be illegal,

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Fingerprint made of data points and code

Why ‘Anonymous’ Data Is Almost Never Actually Anonymous

“Anonymous” data is almost never truly anonymous—research shows 87% of Americans can be uniquely identified using only ZIP code, birth date, and sex. When datasets are combined with other sources, supposedly de-identified records can be re-identified with minimal effort. This article explains how re-identification happens, the legal exposure, and practical mitigation steps. The Illusion of

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Data breach notification laws by state map

Data Breach Notification – What Your State Requires Companies to Tell You

All 50 states have data breach notification laws, but the deadlines, triggers, and required contents of a notice vary widely—sometimes requiring notice “without unreasonable delay” or within a set number of days. These differences affect how quickly you learn your personal information was exposed and what remedies or protections companies must offer. This article explains

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Person deleting personal data from broker sites

The DELETE Act – How to Remove Yourself From Every Data Broker at Once

The California DELETE Act creates a single, centralized opt-out process that lets consumers request deletion from registered data brokers at once. It expands California’s data broker registry and requires brokers to honor verified deletion requests (with certain legal exceptions). This article explains what the DELETE Act does, who qualifies, how the one-stop deletion mechanism works,

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Telecom Giants in Privacy Fine Appeal

T-Mobile and Sprint Challenge FCC Privacy Fine in DC Circuit Court

T-Mobile and Sprint are asking the D.C. Circuit to overturn the FCC’s privacy fine for alleged unlawful sharing of customer location data. The carriers argue the FCC exceeded its authority and misapplied federal privacy rules governing telecommunications providers. This article explains the fines, the legal arguments on appeal, and what the case could mean for

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